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Getting Seen on Google Maps and Google Local Searches: A Beginner's Guide

In today's digital world, having your business visible on Google Maps and Google Local searches can significantly boost your local presence. If you’re a small business owner looking to attract more local customers, this guide is for you. We’ll walk you through what Google Maps and Google Local searches are, how to get your business listed, and strategies to improve your visibility.

What is Google Maps and Google Local Search?

Google Maps is a web-based service that provides detailed information about geographical regions and sites around the world. It offers satellite imagery, street maps, and real-time traffic conditions. For businesses, Google Maps is an essential tool because it helps potential customers find your location easily.

Google Local Search is a feature of Google that allows users to find businesses in their vicinity. When someone searches for a type of business or service in a specific location, Google Local Search shows a list of relevant businesses nearby. These results often appear in a section called the "Local Pack," which highlights the top three local businesses related to the search.

Steps to Get Your Business Listed on Google

1. Create a Google Business Profile

To get started, you need to create a Google Business Profile (formerly known as Google My Business). This is a free tool that lets you manage how your business appears on Google Search and Maps.

  • Sign in to Google: If you don’t have a Google account, you’ll need to create one.

  • Go to Google Business Profile: Visit the Google Business Profile page.

  • Enter Your Business Information: Fill in your business name, address, and phone number. Make sure the information is accurate and consistent with what’s on your website and other listings.

  • Choose Your Business Category: Select the category that best fits your business. This helps Google understand what type of customers to show your listing to.

  • Verify Your Business: Google will ask you to verify your business, usually by sending a postcard to your business address with a verification code. Follow the instructions to complete the verification process.

2. Optimise Your Business Profile

Optimising your Google Business Profile is crucial for standing out in local searches. Here are some detailed tips and best practices to help you get the most out of your profile:

Complete Every Section of Your Profile: Make sure to fill out every field in your Google Business Profile. This includes your business name, address, phone number, website, hours of operation, and more. The more complete your profile, the more likely Google is to rank you higher in local search results.

Add High-Quality Photos: Upload professional, high-resolution photos of your business, products, services, and team. According to Google, businesses with photos receive 42% more requests for directions and 35% more click-throughs to their websites. Ensure your photos are well-lit, clear, and relevant to your business.

Write a Compelling Business Description: Use the description section to tell your business’s story. Explain what makes your business unique and why customers should choose you. Include relevant keywords naturally within your description, as this can help improve your search rankings.

Select the Right Business Category: Choosing the correct primary category is crucial. Be as specific as possible. For example, instead of choosing "Restaurant," choose "Italian Restaurant" if that’s your specialty. You can also add secondary categories to further define your business.

Use Keywords Wisely: Identify and use relevant keywords that potential customers might use to find your business. Incorporate these keywords into your business description, services, and other fields where appropriate. Tools like Google Keyword Planner can help you find the right keywords.

Enable Messaging: Turn on messaging so customers can reach out to you directly from your Google Business Profile. Quick responses to inquiries can improve customer satisfaction and engagement.

Create Regular Posts: Use the posts feature to share updates, special offers, events, and news. Regularly posting fresh content keeps your profile active and engaging. Aim to post at least once a week to stay relevant.

Add Products and Services: If applicable, list your products and services with detailed descriptions and prices. This helps customers understand what you offer at a glance and can improve your profile’s relevance in searches.

Set Up Q&A: Populate the Q&A section with frequently asked questions and their answers. You can also answer questions that customers submit. This not only helps potential customers but also shows that you are proactive in addressing inquiries.

Use Special Attributes: If your business has unique features like wheelchair accessibility, outdoor seating, or free Wi-Fi, make sure to include these attributes. They can help your business appeal to a wider audience.

3. Best Practices to Improve Your Visibility

Encourage Customer Reviews: Positive reviews are crucial for ranking higher in local searches. Ask satisfied customers to leave reviews on your Google Business Profile. Respond to all reviews, both positive and negative, to show that you value customer feedback and are engaged with your audience. Make it easy for customers to leave reviews by providing a direct link.

Monitor and Update Information Regularly: Ensure that your business information is always up-to-date. This includes your address, phone number, hours of operation, and any special hours for holidays. Consistency across all online platforms (website, social media, directories) is key.

Engage with Your Audience: Respond promptly to customer inquiries, messages, and reviews. Engagement shows that you care about your customers and can improve your business’s reputation.

Use Google Insights: Regularly check the analytics provided by Google Business Profile. Google Insights offers valuable data on how customers are finding your business, what actions they are taking, and how your profile is performing. Use this data to refine your strategy.

Optimise for Local SEO: In addition to optimising your Google Business Profile, make sure your website is also optimised for local SEO. This includes using local keywords, creating location-specific content, and ensuring your site is mobile-friendly.

Leverage Google Ads: If you have the budget, consider using Google Ads to boost your local visibility. Local search ads can help your business appear at the top of search results and on Google Maps.


Getting seen on Google Maps and Google Local searches is crucial for attracting local customers. By following these steps and implementing these detailed tips and best practices, you can enhance your online presence and make it easier for potential customers to find and choose your business. Start by creating and optimising your Google Business Profile, and then use these strategies to boost your visibility and grow your local customer base. With consistent effort and engagement, you'll see your business rise in local search rankings and attract more customers.

A beginner's guide to getting seen on Google Maps and Google Local searches

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