How to layout your home page

Updated: Aug 6, 2021

It doesn't take a genius to work out the home page of your website is the most important page, you have a nano-second (well ok maybe a couple of seconds) to make an impression. No pressure then huh?⁠

So how do you make that instant first good impression?⁠

The obvious is a great hero image, (a hero image is just the main image on your page, usually the one people see first), it can be a little video (I put a great hero video on the site tanyapackerstore.com) or it can be a photo of you or a really good stock photo. A word of warning, if I see an image of two men suited and booted people shaking hands I leave immediately, yak staged cold images like that are so 1990s!!). Sure there are times when a formal corporate look is needed but the key is to give it a modern twist (take a look at townleykingston.ie or Exstrat.ie for fabulous examples of this).⁠

Head that up with something catchy - a short phrase or paragraph that entices people to read more.⁠

Make sure your site and especially your home page has your call to action displayed prominently (ie, what do you want people to do when they are on your website - do you want them to sign up for your newsletter or freebie? maybe you want them to book a discovery call etc).⁠

Finally clear navigation is a must. Your visitors need to be able to get to the information they want and need quickly and painlessly using as few clicks as possible).⁠




I've included the home page layout in my new Workbook "Overcome your Web Design Overwhelm" which is available to buy right now for just £17 but the workbook takes it so much further, providing you with invaluable insights and helps breakdown your web design project into manageable chunks.




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