Without a doubt first impressions count, you have a nano-second to get a visitor engaged and wanting to find out more.
1) That is why I always lead with a fabulous hero image. Something that will draw the visitor in so that they scroll down your page.
2) Next up is making sure your logo is visible and clear - you want them to remember you and your brand and if you just have a plain non-descript font with your name then there is nothing memorable about you or your brand.
3) Clearly state what you do above the fold (ie, the first thing visitors see when they come to your website without scrolling).
4) Make sure your menu is easy to follow and includes your call to action.
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